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How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that's what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don't go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today's customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you're not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

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16 Jun 2020

Top 5 Things to Appear for when You Choose an HVAC Contractor

Is your HVAC system 10 years old or more? That means you may be taking a look at replacing it in the next number of years. However,if your HVAC system is newer,you wish to ensure that it keeps running right by scheduling a minimum of annual maintenance. In either case,eventually you will need to hire an HVAC consultant. Here are five areas to consider during your search.


1. Licensing and Experience

Your HVAC system is probably the most expensive equipment in your house,and you want assurance that whoever deals with it has appropriate training.

for instance Ohio requires proper licensing for contractors in the HVAC industry; to obtain a license,a contractor must have five years of experience in the business prior to the date the application for the license is filed. Along with the Ohio license,a company should be able to hold a minimal level of bonding and insurance. Insurance is to protect homeowners in the event of injury or accidental damage.


You should also inquire about a prospective contractor's experience. While longevity alone won't guarantee that a contractor will do a good job,stability in business indicates a contractor is doing something right. What's more,you can inquire about the certifications the contractors and technicians have: certification through such organizations as North American Technician Excellence (NATE) helps to guarantee a technician's education and experience are up to date.


Technician training may encompass many facets of the industry,but among the most important are the handling of refrigerant and air balancing. Are the company's technicians certified to handle refrigerant? Under Section 608 of the Clean Air Act,individuals not properly certified should not be handling refrigerant. This is of particular importance as the switch from Freon (R-22 refrigerant) to R-410A progresses. Today's technicians should also be trained to test and balance installations for maximum efficiency and comfort; the National Comfort Institute's certification in air balancing provides a standard for training that the homeowner should be aware of.


Further,ask if the contractor carries top brands,and about technicians' training with these brands: each system/manufacturer is unique,and a quality consultant will ensure that technicians have had the right training to optimize installations.


2. Home Evaluation

If you're wanting to have a system installed,potential HVAC contractors should offer a thorough home evaluation to determine the best heating and cooling solution. Factors to become taken into account are square footage of the home,R-value of insulation,the number of windows there are and which way they face. Contractors should inspect the duct system for leaks,loose segments and insulation. The Sizing of a new system should not be done based upon square footage alone,but rather on calculations determined by data fed into industry software known as Manuals J (for cooling and heating loads),S (to determine size of equipment) and D (for ductwork).

Once you have an evaluation,the prospective contractor should give you a written,itemized estimate so you can compare costs,warranties and energy efficiency among the proposals. Do not pass low price alone. In our climate,for example,a better quality,more efficient furnace may offset a bigger price tag by utilizing less fuel gradually.

3. References and Referrals

Request references and referrals and call them up. Ask if jobs were completed on schedule and within the budget. Ask if the company performed clean installations and respected the homeowner's property. Did the company test the system after it was installed to ensure maximum efficiency? Run potential contractors past the Better Business Bureau to see what kind of complaints are registered. You can also browse the web to check complaints or ratings,but keep in mind that many online reviews are fake. Glowing reviews without details and bitter diatribes without specifics are suspect.


When you're seeking referrals,ask your friends,neighbors or co-workers. Ask local trade organizations for names of their members in your area,or consult online services such as Angie's List or the Air Conditioning Contractors of America.


A good HVAC consultant will also show pride in his/her company: trucks should be in good repair and the company name emblazoned on vehicles.


4. Rebates and Special Deals

An HVAC system is a major expense,so look around for rebates on energy-efficient equipment,or ask your dealer about specials. Ohio utility companies offer some rebates for installing efficient equipment.


5. Efficiency

Efficiency is important. When looking for an upgrade,you want the most efficient equipment you can afford. Ask the contractor about Energy Star-rated models. Energy Star is the government's program for rigorously testing HVAC equipment for efficiency.

15 Jun 2020

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